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There are a lot of POD companies out there, and most of them will not tell
you the disadvantages of publishing through print on demand. Some companies
will offer you blue skies forever. I've been told by 1st Books (before it
was AuthorHouse), for instance,
that for just $598, I could turn my book into a bestseller that will be selling in
quantities of 5000 a month. And they'd never even seen the book! Most companies
are not this blatantly self-serving, of course, but here's where we set the
record straight. The disadvantages of POD are these:
1. Distribution:
Yes, I know we said that distribution was an advantage, and it is...when
compared to the non-existent distribution offered by other types of
self-publishing. On the other hand, when POD distribution is compared to the
distribution enjoyed by major publishers, it's a serious problem. The
difficulty is that although POD books are available in some 25,000
bookstores, most of those bookstores will not stock them.
For one thing, POD books are
just that: print on demand. If there's no demand, there's no reason to stock
it. By definition, POD books are to be ordered when someone wants one. This
also means, however, that it's difficult to get your book onto bookstore
shelves. Not impossible, but not easy either.
2. Cost: When compared to books printed
in large quantities, POD books are expensive. The same 200 page book that could
be printed for two dollars in quantities of 3000 or more, and 75 cents when
printed in quantities of 50,000 costs about $4.00 to print through POD. This
means it has to be priced higher than books offered by traditional publishers.
3. Availability: Booksellers are still
being educated regarding POD and often don't know how to order these books. Lightning
Source
once said that Ingram would at some time in the future change their system so that iPage (the Ingram database) will list POD books as having to be "print ordered."
But that never panned out. At this time, POD books often come up on the Ingram system as "unavailable"
or they come up as having to be "back-ordered." This can and does drive both
publishers and authors crazy. Many booksellers use systems that do
not allow backordering. (See definitions for
more details.)
4. Returns: Booksellers are in an amazingly risk free
position when ordering books from major publishers. Because the big publishers
take unlimited returns, a bookseller can order 50 books and then give them all
back if they don't sell. POD publishers cannot compete with that because as
self-publishing companies, they don't usually take returns. This started
changing a couple years back when a company called Springboard Logistics took on
the risk of returns (for a price) through POD publishers. Some authors also take
returns themselves so as to level the playing field, and some publishers are
working out methods of taking returns.
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