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Yes and no. The POD publishing industry has
been created by large, well-entrenched companies that have, over the last
decades, absorbed most of the smaller publishers that used to exist. These
few remaining publishing giants have set the system up so that it works for
them.
Almost 100 years ago, when
publishing houses feared losing ground to companies offering self-publishing
services, they coined the term "vanity press" to dissuade readers from investing
in such books. It was a struggle for power. Today, these companies are
institutions, and they own the show. They make the rules, and they get the
bestsellers.
When the POD model was being
developed, no one had any intention of encroaching on territory already owned by
major corporations. The idea was to exploit new territory: Make money out
of the slush pile (a stack of manuscripts in every publishing office that
will probably never be read). All those would-be writers could be a whole
new source of income. The POD model is based on printing books that "real"
publishers are not interested in.
But a funny thing began to
happen. Some few POD companies actually thought they could help writers be
published instead of exploiting them. And some of those slush pile writers have
actually turned out to be talented authors with exceptionally good books.
And although the POD system is rigged
in that thus far it doesn't make it easy to get books into bookstores, many books do get
sold anyway. The on demand system is designed to measure demand and try to
meet it, and while this is often slow to respond, there is hope. If there is a
perceived demand, Ingram will print the books at its own expense and stock them
in its warehouses. Then the book will come up as "available" on the iPage system
and bookstores will be able to order it without having to "backorder." It's
cumbersome and dark, but Ingram's POD stocking
policy is a gleam of light at the end of the tunnel.
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