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Vanity Publishing
Subsidy Publishing
POD Publishing
Self-Publishing
The term "vanity publisher" was actually coined by
the publishing industry way back at the beginning of the 20th century. It
was meant to discourage competition. Back then, publishers who could use
an author's money to print books (an expensive process) could take significant
business away from the publishing companies then in business. By
suggesting that such publishers were unscrupulous and that the writers were
egomaniacs, the existing industry prevented serious losses.
Today, there are many
different forms of self-publishing, but the concept of the "vanity publisher"
has stuck. In general, it has come to mean the type of publisher (sometimes
called a book producer) who prints and binds a book in fairly large
quantities
at the author's sole expense. Costs include the publisher's profit and overhead,
so vanity publishing is usually a good deal more expensive than other forms of
self-publishing. The completed books are the property of the author, and the
author retains all proceeds from sales. Vanity publishers do not screen for
quality--they publish anyone who can pay--and they may offer additional services
such as editing, warehousing, and book fulfillment. They rarely offer
distribution of any kind.
A subsidy publisher (a.k.a. a joint venture publisher, a co-op publisher, a
partner publisher, and many others) also takes payment from the author to print
and bind a book, but may itself contribute a portion of the cost, as well as
adjunct services such as editing, distribution, warehousing, and some degree of
marketing. There may be some limited screening of submissions to rule out
pornography or hate literature, but as with vanity publishers it's not the
quality of the author's work that counts. As with traditional publishers, the
completed books are the property of the publisher, and remain in the publisher's
possession until sold. Income to the writer comes in the form of a royalty.
POD publishing
has more to do with new technology than it has to do with old ways of
self-publishing. Self-publishers who go this route have to spend their own money
to earn percentages and royalties based on sales. Because of the lower cost of
POD publishing when compared to any other type, many writers find this method
most attractive. Most POD publishers do not screen manuscripts and will publish
anything. Some recommend editors, and a very few insist on editing. Authors can
buy as many or as few of their books as they want or can sell, so there are no
garages filled with books to contend with. Because there is less waste, POD is a
useful way to get a book into the market at a relatively low cost and then see
how well it sells. Most POD publishers offer distribution and often some
type of marketing assistance, but marketing is really up to the author.
Most commonly, the term "self-publishing"
is used to discuss publishing
that is handled completely by the author. Self-publishing requires the author
to undertake the entire cost of publication him/herself, and to handle all
marketing, distribution, storage, etc. However, because the author can put every
aspect of the process out to bid, rather than accepting a pre-set package of
services, self-publishing can be more cost-effective than vanity or subsidy
publishing (although maybe not as inexpensive as POD publishing). It can also result in a higher rate of return as well as a
higher-quality product (if the author knows what he/she is doing). Unlike
subsidy publishing, the completed books are the writer's property, and the
writer keeps 100% of sales proceeds.
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